Chess Set by Austin Cox for Alcoa Steel, 1960's

Description

The Aluminum Company of America (ALCOA) launched a marketing program to advance the selling of ALCOA aluminum products. The players: … more The Aluminum Company of America (ALCOA) launched a marketing program to advance the selling of ALCOA aluminum products. The players: Austin E. Cox A.S.I.D. of Austin Enterprises and the advertising agency Ketchum, McLeod & Grove. The game: Chess. In 1962, Austin Cox designed these sleek pieces which were cut from aluminum bars and packaged in protected wood cases and blue plastic windows. The pieces range in size from 4 7/8" for the King down to almost 3" for the pawns. They appear the same untainted color in the box but as you remove the pieces from it's holder the opposing pieces bare a black tint on the sides. The designs represent the typical symbols of chess pieces to simple forms, i.e., the Queen is represented by a crown, the bishop is a cross, the knight is a shield and the King, is fittingly, the symbol of ALCOA. The game of chess is associated with intelligence and problem solving. A literally strategic move for the company and the executives they did, or wished to do business with who could proudly display the set in their offices with the mounting capabilities on the back of the case. Each piece is marked on the bottom, "Austin Ent. 1962" less