1923 Austrian Advertisement, Tabu Cigarette Paper (Matted)

Description

Date: 1923
Size: 8 x 2.5 inches (interior), 11.75 x 6.5 inches (exterior)
Artist: Julius Klinger

About The Poster: Julius … more Date: 1923
Size: 8 x 2.5 inches (interior), 11.75 x 6.5 inches (exterior)
Artist: Julius Klinger

About The Poster: Julius Klinger was an Austrian artist of Jewish descent who had, in Vienna in 1923, an art school and studio where he and his students taught graphic and marketing design. Klinger is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity'. He was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers. less