Small Framed Vintage Fashion Ad Paris by A.E. Marty

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For your consideration is a framed, vintage, Paris fashion ad by A. Marty In very good condition. The dimensions are … Read more For your consideration is a framed, vintage, Paris fashion ad by A. Marty In very good condition. The dimensions are 9.5\" W x 11.5\" H.
The beauty of this rare pochoir illustration from the magazine Bon Ton Gazette, published by Lucien Vogel 1912-1925. As the editor and design genius of the Gazette du Bon Ton, Vogel created a publication that remains dazzling in it originality and artistry, and which led to his appointment as the art director of Vogue magazine.

Designed as a journal to appeal to the elite of Paris, full of high fashion plates and chatty articles on all aspects of life for the privileged, it transcends its mundane goals through the incredible quality of the publication from the high quality paper to the breath taking beauty of the prints and the high quality of the art throughout. Here in the so called “forgotten years” of the 1920’s we see the art that evokes the whole gamut of that fabulously creative era in France, from the Impressionists and the Fauves to the Cubists, Belle Epoque, Art Nouveau & Deco periods.

The extravagantly vivid colours of the prints were created by the “pochoir” process, wherein single layers of color were added by hand to a lithograph using a stencil, in a precursor of the silk screening technique which is now widely used for art prints. Each print measures about 7 1/2 inches by 9 1/2 inches and is without foxing. On some, there is edge toning. See less