Barilla Pasta Erberto Carboni 1952 Vintage Italian Food Authentic Original Poster

Details

Description

Title: "Vintage Italian Poster: Barilla Pasta by Erberto Carboni - 1952"

Description:

Step back in time to 1952, an era … Read more Title: "Vintage Italian Poster: Barilla Pasta by Erberto Carboni - 1952"

Description:

Step back in time to 1952, an era marked by the emergence of modern art and design that inspired Italian creatives like Erberto Carboni. In this original Italian poster, Carboni's artistic genius shines through as he captures the essence of Barilla Pasta with simplicity and directness. This three-color masterpiece is a testament to Carboni's skill in translating a brand's identity into a visual narrative.

Erberto Carboni's Creative Vision:
In 1952, Erberto Carboni embraced the ethos of modern design, a movement that influenced Italian designers like Ettore Sottsass and many others. His poster for Barilla Pasta is a prime example of this era's artistic innovation.

Original Printing:
This poster is from the original printing, ensuring its authenticity and historical significance. It has been preserved on linen, maintaining its excellent condition.

A Timeless Work of Art:
Erberto Carboni's design continues to captivate with its timeless appeal, a testament to his artistic prowess and understanding of effective visual communication.

Whether you are a collector of vintage posters, an enthusiast of Italian design, or simply appreciate the artistry of Erberto Carboni, this poster is a remarkable addition to any collection or space. If you have any questions or need additional information, please do not hesitate to contact us. Experience the beauty of Barilla Pasta through the eyes of Erberto Carboni in this vintage masterpiece!


Erberto Carboni (1899-1984) was an accomplished Italian artist celebrated for his significant contributions to graphic design, illustration, and poster art. Initially trained as an architect, he transitioned to graphic design early in his career, opening a studio in Parma where he created advertising materials for local businesses.

In 1932, Carboni relocated to Milan, where he collaborated with Studio Boggeri and Olivetti's Advertising and Development Office, refining his skills and expanding his creative horizons. He became renowned for his stand design work at cultural and trade fair exhibitions, including notable projects such as the Italian Air Show at the Triennale di Milano (1934) and the International Expo in Paris (1936).

Throughout his career, Carboni remained active as an illustrator, contributing to publications like "L'Ufficio Moderno," "La Lettura," and "La Rivista illustrata del Popolo d'Italia." His illustrations demonstrated his knack for visual storytelling.

Following World War II, he continued his career in trade fair graphic design, particularly at the Milan Fair, and lent his artistic prowess to advertising campaigns for renowned brands like Olivetti, Shell, Motta, Barilla, Bertolli, and Pavesi.

Carboni's advertising approach was deeply influenced by his background as an illustrator and his expertise in page architecture, cultivated through collaborations with Studio Boggeri and exposure to Bauhaus themes. His remarkable work garnered numerous awards, including the National Prize for Advertising Graphics and the Grand Prize of the Milan Triennale.

In his later years, Carboni shifted his focus to sculpture and painting, broadening his artistic portfolio. His art found a place in prestigious galleries and was showcased at the Venice Biennale in 1972. Erberto Carboni's enduring legacy is that of a multifaceted artist who made an indelible mark on graphic design, illustration, and the wider realm of visual arts. See less