Fred McDarrah, Vintage Signed Silver Gelatin Photograph Jasper Johns Exhibit Photo Whitney Mus, 1978

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Mercedes and Herbert Matter at Jasper Johns Exhibition nov 21 1978 Whitney Museum
photographer Fred McDarrah

Over a 50-year span, … more Mercedes and Herbert Matter at Jasper Johns Exhibition nov 21 1978 Whitney Museum
photographer Fred McDarrah

Over a 50-year span, McDarrah documented the rise of the Beat Generation, the city’s postmodern art movement, its off-off-Broadway actors, troubadours, politicians, agitators and social protests.
Fred captured Jack Kerouac frolicking with women at a New Year’s bash in 1958, Andy Warhol adjusting a movie-camera lens in his silver-covered factory, and Bob Dylan offering a salute of recognition outside Sheridan Square near the Voice’s old office.
Not just a social chronicler, McDarrah was a great photo-journalist.
For years, McDarrah was the Voice's only photographer and, for decades, he ran the Voice’s photo department, where he helped train dozens of young photographers, including James Hamilton, Sylvia Plachy, Robin Holland and Marc Asnin. His mailbox was simply marked "McPhoto."
An exhibit of McDarrah’s photos of artists presented by the Steven Kasher Gallery in Chelsea was hailed by The New York Times as “a visual encyclopedia of the era’s cultural scene.”
artists in their studios, (Alice Neel, Philip Guston, Stuart Davis, Robert Smithson, Jasper Johns, Franz Kline), actors (Dustin Hoffman, Robert De Niro on the set of “Taxi Driver”), musicians (Janis Joplin, Alice Cooper, Bob Dylan) and documentary images of early happenings and performances (Yayoi Kusama, Charlotte Moorman, Al Hansen, Jim Dine, Nam June Paik). The many images of Andy Warhol include the well-known one with his Brillo boxes at the Stable Gallery in 1964. Woody Allen, Diane Arbus, W. H. Auden, Francis Bacon, Joan Baez, Louise Bourgeois, David Bowie, Jimmy Breslin, William Burroughs, John Cage, Leo Castelli, Christo, Leonard Cohen, Merce Cunningham, William de Kooning, Jim Dine, Mark di Suvero, Marcel Duchamp, Bob Dylan, Federico Fellini, Allen Ginsberg, Robert Indiana, Mick Jagger, Jasper Johns, Kusama, John Lennon, Sol Lewitt, Roy Lichtenstein, Nam June Paik, Elvis Presley, Claes Oldenburg, Yoko Ono, Robert Rauschenberg, Lou Reed, James Rosenquist, Mark Rothko, Ed Ruscha, Robert Smithson, Susan Sontag, Andy Warhol, and others.
McDarrah’s prints have been collected in depth by the J. Paul Getty Museum and the National Portrait Gallery, Washington. His work is in numerous public and private collections.

Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.
Born in Engelberg, Switzerland, Matter studied painting at the École des Beaux-Arts in Geneva and at the Académie Moderne in Paris with Fernand Leger and Amédée Ozenfant. He worked with Adolphe Mouron Cassandre, Le Corbusier and Deberny & Peignot. In 1932, he returned to Zurich, where he designed posters for the Swiss National Tourist Office and Swiss resorts. The travel posters won instant international acclaim for his pioneering use of photomontage combined with typeface. He went to the United States in 1936 and was hired by legendary art director Alexey Brodovitch. Work for Harper's Bazaar, Vogue and other magazines followed. In the 1940s, photographers, including Irving Penn, at Vogue’s studios at 480 Lexington Avenue often used them for shooting the advertising work commissioned by outside clients. The practice was at first tolerated but by 1950 it was banned on the grounds that it ‘has interfered with our own interests and has been a severe handicap to our editorial operations’. In response Matter and three other Condé Nast photographers Serge Balkin, Constantin Joffé and Geoffrey Baker left to establish Studio Enterprises Inc. in the former House & Garden studio on 37th Street (Penn stayed on but also left in 1952). From 1946 to 1966 Matter was design consultant with Knoll Associates. He worked closely with Charles and Ray Eames. From 1952 to 1976 he was professor of photography at Yale University and from 1958 to 1968 he served as design consultant to the Solomon R. Guggenheim Museum in New York and the Museum of Fine Arts in Houston. He was elected to the New York Art Directors Club Hall of Fame in 1977, received a Guggenheim Fellowship in photography in 1980 and the AIGA medal in 1983.
As a filmmaker, he directed two films on his friend Alexander Calder: "Sculptures and Constructions" in 1944 and "Works of Calder" (with music by John Cage) for the Museum of Modern Art in 1950. Close friends of Matter and his wife Mercedes were the painters Jackson Pollock, Willem de Kooning, fellow Swiss photographer Robert Frank and Alberto Giacometti.
"The absence of pomposity was characteristic of this guy," said another designer, Paul Rand, about Matter. His creative life was devoted to narrowing the gap between so-called fine and applied arts. Matter died on May 8, 1984, in Southampton, New York.
Mercedes Matter's father was the American modernist painter Arthur Beecher Carles who had studied with Henri Matisse. Her mother, Mercedes de Cordoba, was a model for Edward Steichen. Matter grew up in Philadelphia, New York and Europe. Studies included at Bennett College in Millbrook, NY with sculptor Lu Duble, and in New York City with Maurice Sterne, Alexander Archipenko and Hans Hofmann. In the late 1930s, Matter was an original member of the American Abstract Artists. She also worked for the WPA, Works Progress Administration. She worked with Fernand Léger, who would become a close friend, on his mural for the French Line passenger ship company and again privately on another mural. Léger introduced her to Herbert Matter, the Swiss graphic designer and photographer whom she married in 1939. He also resided with the couple for a year sharing their studio and apartment. The Matters were active in the emerging mid-century New York art scene, and contact with other artists was important to them. Close friends included Jackson Pollock, Lee Krasner, Franz Kline, Philip Guston, Alexander Calder and Willem de Kooning. less