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Originally a 1,200-square-foot boutique in San Francisco’s North Beach, DZINE has grown leaps and bounds to become something entirely bigger (and not just in terms of their 15,000-square-foot flagship showroom in the Design District). Today DZINE is a concept store, a gallery, and an event venue that serves the trade and high-end consumer audience alike, lending it a unique position in the city’s design landscape.

Blue suede caterpillar couch and black mesh globe lights for sale.
A view of DZINE’s expansive showroom.

Known for representing major European brands like FLOS, Boffi, Paola Lenti, and more, DZINE’s showroom is also home to smaller family-owned makers. Founder Eve Forbord works to keep these ties to the European market strong. “Ninety-five percent of our business is in Italian furnishings,” Forbord said. “We go to Salone del Mobile in Milan every year to see new products firsthand and to meet with our manufacturers. It also gives us the opportunity to explore smaller manufacturers and emerging designers who are not represented in the U.S.”

Living room with cream sectional and blush armchairs overlooking San Francisco skyline
An example of DZINE’s staging program for luxury real estate. Artwork by Jason O’Rear. Photography by Jacob Elliott.

In addition to selling contemporary indoor and outdoor furniture, accessories, and art, DZINE is also a go-to source for upscale kitchens, baths, and closets. Additionally, the brand offers interior architecture and luxury staging services as well as a fully curated art gallery program to support local artists and elevate their work.

Modern white sectional with silver, arched floor lamp, sculptural branch chandelier for sale.
The expansive showroom is able to play host to numerous events. Shown is a large living room vignette with artwork by Carrie Ann Plank.

DZINE’s showroom also plays host to frequent events for the art and design world. Some of their highlights include monthly “Artists in Conversation” events, bi-annual opening night receptions for their gallery exhibitions, and fundraisers for philanthropic organizations, with the aim of redefining what a retail space means.

Dark wood and glass walk-in closet in the DZINE showroom
Another view from the DZINE showroom, this time of a Porro walk-in closet display.

Be sure to visit DZINE when in San Francisco to get a taste of what they offer. Click here to see more of their work, and click here to visit their website.

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November 1, 2019

Dennis Sarlo is the executive editor of Chairish and a lover of all things design-related. Prior to joining the team, he served as the executive editor of Dering Hall and was the first site director of Architectural Digest. He was also part of the founding team of travel startup Jetsetter. He lives in New York.