As an interior designer, it’s easy to have a love-hate relationship with Instagram. While Instagram can provide tons of inspo, allow you to showcase your work, and help you snag clients, navigating the world of hashtags, likes, and Instagram Stories can be overwhelming. Chairish’s Head of Media Partnerships, Mugs Buckley, and Social Media Manager, Skylar Frederick, talk all things Instagram in this month’s Webinar: How to Up Your Instagram Game. These social-savvy ladies guide you through dozens of insider secrets, including the easiest ways to drive up your traffic and maximize your likes. Get a sneak peek at some of the tips below, and watch the full webinar HERE!
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Snap It Good
A stand-out Instagram account begins with stellar pics. Not so handy with the camera? Our in-house experts have a no-fail trick: try taking a step back when you’re photographing a room. Wider shots (which capture everything from the ceiling to the floor) are proven to earn more likes on Insta than up-close shots.
Work A POV
Your Instagram feed is potential clients’ portal into your world, so it’s important that your vision be clear, concise, and 100% on brand. According to our team, utilizing a consistent palette, filter, and crop across all of your photos is an easy was to ensure you’re promoting a crystal clear point of view.
Access Your Analytics
As our experts reveal, setting up your Instagram as a business account means that you’ll get access to some game-changing analytics. Use these stats to learn more about your followers, including what posts they view and “like” the most. If you see spikes around certain content, colors, or themes, that’s your cue to seriously work those!
Create Amazing Content
If it feels like drumming up content for your feed could be a full-time job in itself, you wouldn’t be wrong. Luckily, our experts have plenty of content ideas to share! For instance, when you’re having a completed project professionally photographed, have your photog take more pics than you think you’ll need—those extra photos will make for no-think content during a busy travel or install week.
Get Buttoned Up
As a business, growing your following is likely #topofmind. Yet there could still be ways that you’re missing out on easy audience members. Among them? Your website not having the Instagram button displayed in an obvious, easy-to-find location. Remember: customers visiting your site likely have high intent to contact you. Seal the deal by getting them to follow your killer feed!
Tell A Story
Been avoiding Instagram Stories? Our experts break down the time-suck stigma around Instagram’s Stories feature, and explain easy ways to display behind-the-scenes footage and give potential clients a peek into your design process.
Ready for more? View the full Webinar HERE to get all of our insider secrets for building an unstoppable feed!
